Digital Capabilities Strategy Manager

Central NJ

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Job Description

Digital Capabilities Strategy Manager (Princeton, NJ)

The Encima Group is seeking a highly talented Digital Capabilities Strategy Manager.  The team member will be responsible for driving the strategies centered on digital analytics platform implementation while overseeing tag management and site analytics tool setup and configuration for our clients.  In this role, you will have the opportunity to work with a diverse client base and play an integral role in helping Encima deliver on its goal - to provide flawless execution, every time.

 

Who is The Encima Group? The Encima Group is a business analytics company that enables better data, better insights, and better results.  We help brands bridge strategy with analytics, multi-channel execution and digital capabilities connecting business, data and technology focusing exclusively on driving client success. Our team is comprised of savvy professionals with cross-industry expertise in marketing and sales analytics and operations.

Based in Princeton, NJ with satellite offices globally in Boston, Chennai, Chicago, Minneapolis, Philadelphia, and Salt Lake City, The Encima Group provides comprehensive independent services that accelerate our clients’ initiatives including: strategic consulting; program and business analytics; marketing and sales operations management; custom and automated dashboards; campaign execution; and data management.  For the third year in a row, The Encima Group is recognized by Inc. 5000 as one of the fastest-growing, privately held companies in the U.S.

Responsibilities:

  • Serve as on-site Digital Capabilities strategic point-person for stakeholders as the primary source of information relating to Site Analytics and Tag Management technologies and projects
  • Collaborate with highly cross-functional team of technical/non-technical stakeholders on Measurement Planning and Technical/Business Requirements
  • Refine and prioritize requirements and needs, identifying and addressing functionality gaps and often-conflicting information
  • Develop/document with Engineering, the solutions design documentation for tracking across both new implementations and re-launched Web sites
  • Co-manage/assist Engineering with implementation of and integration between Web analytics, TMS and related technologies
  • Coordinate the testing and QA of all work with Engineering, leveraging methods and processes to validate accurate data capture, functionality gaps to be compliant with approved Measurement Plan
  • Troubleshoot agency tracking compatibility, conducting periodic audits
  • SSupport the Digital Capabilities team in tracking progress of new implementations and ongoing customizations
  • Deliver ongoing front-line analytics technology support to Analyst(s), providing expertise on capabilities, potential customizations and impact assessments; help vet technologies
  • Continuously strive for excellence in processes, efficiencies, standards and data quality
  • Facilitate the implementation, deprecation and maintenance of all site/event tags leveraging TMS (where possible)
  • Evangelize analytics cultural mindset by educating and partnering with stakeholders, cultivating Encima and DO team relationships
  • Provide training support on Site Analytics and Tag Management tools to stakeholders




Skills/Requirements

Requirements:

  • Bachelor’s Degree in technical area preferred, or an equivalent of relevant education combined with direct experience; MBA a plus.
  • 5+ years of relevant experience working with analytics implementations, site tag management systems, Web development and/or with digital agency ad ops
  • Pharmaceutical experience is required
  • Blend business-thinking with technical finesse to arrive at digital marketing savvy
  • Ability to succeed in cross-functional and hyper-matrixed environment
  • Persistent, methodical problem-solving approach must have can-do service attitude
  • Systems-thinking orientation, mindful of process opportunities
  • Should thrive in a tight deadline-driven environment, contributing to multiple projects simultaneously
  • Prefer experience implementing/using Adobe SiteCatalyst, Google Analytics, IBM-Coremetrics
  • Prefer experience implementing Tealium, Ensighten, Signal or TagMan
  • Understanding of diagnostic tools like ObservePoint, Charles, Fiddler or Firebug
  • Exposure to publisher or agency ad servers (DFA, Sizmek, Atlas, Pointroll) preferred
  • Working knowledge of JavaScript, HTML, CSS, JQuery, AJAX, JSON, Flash and related website programming technologies helpful
  • Solid project management skills with exposure to agile methods preferable
  • Must be detail-oriented with excellent time-management skills
  • Excellent written and verbal communication skills
  • Proficiency in Microsoft Office a must; ticketing systems like JIRA a plus

The Encima Group is an Equal Opportunity Employer and is proud to have a drug-free environment.  All employment offers are contingent upon applicant successfully completing drug and background screenings.

 

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