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Research Associate – Marketing Insights
Brand: AIA Worldwide
Req#: 374308
Location: London
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Job Description

Team

This role sits within the planning team, which exists to unlock the capabilities of the agency through insight that informs and inspires exceptional work.

It is at the heart of key briefs for client projects and new business pitches to provide audience, market and brand insight, and to distil these down to compelling briefs that inform our strategic and creative approach.

The planning team is central to the agency’s employer branding offer, delivering the research and analysis on a company’s employer brand and competitive landscape that forms the basis of their Employer Value Proposition

The team inspires confidence in AIA; creating a clear contextual narrative for clients and allowing colleagues to start projects with greater insight, more focus and more motivation driven by deeper understanding.

Role

Key responsibilities

Supporting the Consultancy & Planning VPs, Research Manager and Senior Research Executive to create and deliver a range of research insights and stories to clients and to prospects via new business pitches:

  • Support for qualitative research projects – including some attendance at focus groups/depth interviews, quantitative fieldwork and analysis of findings to produce key insights for clients (training will be given as required).
  • Working on quantitative research projects (a smaller part of the role), including helping to design questionnaires, managing fieldwork, analysing data outputs and producing insights.
  • Supporting the research process by conducting desk research, monitoring relevant published studies, thought leadership articles/blogs etc.
  • Providing administrative support for the team’s research projects and tasks e.g. project set up processes, project schedules, liaising with team members, internal colleagues, external associates and supplier agencies as required.

Key features

An incredibly impressive client list including household name brands and major multinationals, including L’Oreal, Nestle, AXA, Technicolor, Lidl, Thales and OSRAM.

The chance to bring your research experience and/or recruitment industry knowledge to some of the most significant business issues of our time – how companies recruit, retain and develop their people and how they create the culture they need to succeed across different locations and different teams. In a knowledge economy with scarce skills and truly global operations – this is the burning issue on the desk of most Fortune 500 CEOs.

  • Global projects offering European and wider travel opportunities.
  • The chance to be a part of a new team with ambitious growth plans. 
Skills/Requirements

Person and skills

  • A first or second jobber, ideally with some exposure to market research and/or recruitment marketing.
  • An active interest in recruitment marketing/employer branding/employee engagement/branding and related communications.
  • Ability to conduct desk based research from a range of visual, written and statistical sources (e.g. internet searches, published industry reports, social media etc.)
  • Exposure to qualitative and/or quantitative research would be an advantage. Project management experience would be beneficial.
  • Ability to create/edit presentations and written documents for submission internally and to clients (Microsoft Office packages/other visual presentation software).
  • Good written and verbal communication and interpersonal skills.
  • Ability to work well as part of a team, effective time management skills, can prioritise and manage workload effectively, calm under pressure etc.
  • Probably educated to degree/postgrad level or equivalent. A relevant industry professional qualification would be an advantage. 

 

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