Team

This role sits within the planning team, which exists to unlock the capabilities of the agency through insight that informs and inspires exceptional work.

It is at the heart of key briefs for client projects and new business pitches to provide audience, market and brand insight, and to distil these down to compelling briefs that inform our strategic and creative approach.

The planning team is central to the agency’s employer branding offer, delivering the research and analysis on a company’s employer brand and competitive landscape that forms the basis of their Employer Value Proposition

The team inspires confidence in AIA; creating a clear contextual narrative for clients and allowing colleagues to start projects with greater insight, more focus and more motivation driven by deeper understanding.

Responsibilities:

Supporting the Consultancy & Planning VPs and the Research Manager to create and deliver a range of research insights and stories to clients and to prospects via new business pitches:

• Management of qualitative research projects – including internal and external focus groups and senior stakeholder interviews; input into project design, the implementation of fieldwork and the analysis of findings to produce key insights for clients.
• Management of quantitative research projects (a smaller part of the role). Design input, management of fieldwork, data outputs and insight analysis.
• Helping to deliver industry intelligence via desk research, monitoring relevant published studies, thought leadership articles/blogs etc.
• Working closely with the Research Manager to inform the thought leadership of the agency through research generated by the team.

Key features

• An incredibly impressive client list including household name brands and major multinationals, including L’Oreal, Nestle, AXA, Technicolor, Lidl, Thales and OSRAM.
• The chance to bring your research experience and/or recruitment industry knowledge to some of the most significant business issues of our time – how companies recruit, retain and develop their people and how they create the culture they need to succeed across different locations and different teams. In a knowledge economy with scarce skills and truly global operations – this is the burning issue on the desk of most Fortune 500 CEOs.
• Global projects offering European and wider travel opportunities.
• The chance to be a part of a new team with ambitious growth plans. 

Person and skills

• A research or recruitment marketing professional with experience of both qualitative and quantitative research work – ideally gained in a relevant communications environment (e.g. recruitment marketing/employer branding or employee research/branding agency or consultancy).
• A passion for branding/employer branding/employee engagement/recruitment marketing and related communications.
• An appreciation of how research can be used to generate relevant insights, tell stories and inform client communication strategies. Understanding of the importance of aligning the employer brand/EVP and the consumer brand.
• Ability to conduct desk based research and deliver objective and comparative analysis of a range of content from visual, written and statistical sources.
• Experience of scoping and designing research projects in relevant and cost-effective ways to meet clients’ objectives.
• Sound research project management experience and project-based cost control skills.
• Ability to create presentations and written documents for submission internally and to clients (Microsoft Office packages/other visual presentation software).
• Excellent verbal and written communication and interpersonal skills e.g.  translating research data into stories, communicating methodologies and insights to clients, conducting focus groups and senior level interviews within client organisations, developing relationships and networks within the business.
• Helping to supervise and develop the skills of a junior researcher.
• Ability to work well as part of a team, effective time management skills, can manage workload effectively with minimal supervision, calm under pressure etc.
• Probably educated to degree/postgrad level or equivalent; ideally with a relevant market research/recruitment/HR/communications industry professional qualification.