Promotions & Content Manager

New York, NY

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Job Description

Fab is seeking a Promotions & Content Manager.  This person will be a key member of the Ecommerce & Marketing team, owning Fab’s promotional content calendar across the entire site & owned marketing channels.

We are looking for a roll-up-your-sleeves operator, who loves storytelling and thrives in detail, organization, and analysis.  The successful candidate always strives for continuous improvement and should have direct, hands-on experience developing and running marketing campaigns in the retail/ecommerce space. We need candidates to be both left & right brain thinkers. We need someone who can both execute and strategize; both do and think. 

This person will report to the VP of Ecommerce & Marketing.

 

RESPONSIBILITIES:

  • Own Fab’s promotional content calendar partnering with the merchandising and inventory planning teams within the Retail function and work cross functionally to produce and communicate a cohesive plan throughout the organization
  • Develop compelling content plans across Fab site-wide and marketing channels (emails, acquisition & retention channels) to drive traffic & increase conversion, supporting budgeted sales
  • Analyze data and develop testing strategies to continuously optimize content and promotions
  • Work proactively with the Retail & Marketing teams to identify strong product stories that have rational and emotional resonance to consumers
  • Effectively write and kick off creative briefs working side-by-side with designers and copywriters to bring to life the content strategy and promotional plans
  • Inspire constant innovation and evolution of promotional story types
  • Oversee hind-sighting and competitive benchmarking to understand promotional content effectiveness and inform future strategies
  • Maintain in depth knowledge of industry best practices, trends, consumers insights and shopping habits

Skills/Requirements

 

  • Background in retail industry, ecommerce/digital preferred
  • 3-5 years of marketing or relevant experience
  • Excellent copywriting, communication, and presentation skills.
  • Strong analytic skills required
  • Resourceful self-starter that can successfully work through ambiguity & a fast-paced, dynamic start-up environment
  • Has exceptional organizational skills and an extraordinary attention to detail
  • Ability to project manage/prioritize multiple projects simultaneously
  • Proficient in Excel, Powerpoint, Word, Project Management tools, etc.

 

Work 

Fab's mission is to brighten people's lives with design.

Fab offers a collaborative work environment, employee discounts, and the ability to help lead and influence a fast growing global company.

  • At Fab you will experience:
  • The chance to work with a pioneering and exciting eCommerce company
  • Competitive pay and employee benefits package
  • Work with a dynamic international team
  • Ability to develop your self and your career

Fab. Smiles. Guaranteed.

*LI-RH1

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