Fab is seeking a Promotions & Content Manager. This person will be a key member of the Ecommerce & Marketing team, owning Fab’s promotional content calendar across the entire site & owned marketing channels.
We are looking for a roll-up-your-sleeves operator, who loves storytelling and thrives in detail, organization, and analysis. The successful candidate always strives for continuous improvement and should have direct, hands-on experience developing and running marketing campaigns in the retail/ecommerce space. We need candidates to be both left & right brain thinkers. We need someone who can both execute and strategize; both do and think.
This person will report to the VP of Ecommerce & Marketing.
Own Fab’s promotional content calendar partnering with the merchandising and inventory planning teams within the Retail function and work cross functionally to produce and communicate a cohesive plan throughout the organization
Develop compelling content plans across Fab site-wide and marketing channels (emails, acquisition & retention channels) to drive traffic & increase conversion, supporting budgeted sales
Analyze data and develop testing strategies to continuously optimize content and promotions
Work proactively with the Retail & Marketing teams to identify strong product stories that have rational and emotional resonance to consumers
Effectively write and kick off creative briefs working side-by-side with designers and copywriters to bring to life the content strategy and promotional plans
Inspire constant innovation and evolution of promotional story types
Oversee hind-sighting and competitive benchmarking to understand promotional content effectiveness and inform future strategies
Maintain in depth knowledge of industry best practices, trends, consumers insights and shopping habits
Background in retail industry, ecommerce/digital preferred
3-5 years of marketing or relevant experience
Excellent copywriting, communication, and presentation skills.
Strong analytic skills required
Resourceful self-starter that can successfully work through ambiguity & a fast-paced, dynamic start-up environment
Has exceptional organizational skills and an extraordinary attention to detail
Ability to project manage/prioritize multiple projects simultaneously
Proficient in Excel, Powerpoint, Word, Project Management tools, etc.
Fab's mission is to brighten people's lives with design.
Fab offers a collaborative work environment, employee discounts, and the ability to help lead and influence a fast growing global company.
At Fab you will experience:
The chance to work with a pioneering and exciting eCommerce company