Marketing Automation Manager

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Leverage your passion for helping small businesses achieve their dreams online.  By helping to move strategy into action, you will be improving GoDaddy’s outreach to those small business owners whose dreams are the backbone of our company.  You will be working within a multichannel/multi-touch/real-time marketing automation environment transforming strategic plans into action within digital and telecommunications spaces.  You will exercise your talents as you challenge yourself - turning strategic direction into actionable tactics and ultimately influencing our customers’ success.

This role will transform marketing plans into actionable production efforts via event/trigger based inflection points across our customer base and lifecycles, combining with customer knowledge and models, and ultimately weaving an expanding stream of data and learnings into unique and valuable multi-channel communications.  Communications desired by customers, improving their lives and businesses, while effective at driving small business values, expanding usage, and reducing churn.

With this focus you will work closely with internal marketing groups as well as technology implementers to help create execution plans, organize campaign marketing within our automation platform, and set up structures to optimize multi-channel contact touch plans – leveraging channels such as outbound telephone, email, and beyond. You will also serve as a system champion responsible for the production operations of over 300 million communications annually. 

 

In this role, you will:

  • Translate marketing plans into production ready delivery modules within our GUI automation platform (Aprimo)
  • Bring together creative collateral and channel  integration points into complex multi-step marketing touchplans
  • Provide critical production support within our campaign automation platform following strict SLA guidelines for uptime, campaign turn-around and deliverability, and quality control
  • QA development and UAT environments to ensure continuous rollouts move seamlessly into existing marketing operations
  • Reach across multiple database systems to query data necessary for reaching out to customer segments in advance of scheduled automation rollouts – integrate custom query data into automation platform as needed
  • Follow guidelines to build and evaluate individual channel and multi-channel/omni channel testing methodologies to ensure measurability in BI and other reporting environments
  • Optimize automation platform campaigns and scheduling and actively seek process improvements within individual and combined marketing channels
  • Cross-train less technical system users on system functionality and usage
  • Identify areas of improvement for organizing campaigns, enhancing our current procedures, and taking them to the next level
  • Work across IT, sales, and marketing  business leaders to gather pertinent information to accomplish all of the above

Do you have what it takes?

  • 2 plus years in campaign marketing environment
  • General knowledge of SQL syntax & relational database models
  • Proven experience across integrated customer communications (email/phone/web)
  • Experience constructing marketing campaigns, A/B split testing, and workflows in marketing automation tools (i.e.: Aprimo, Unica, Infor Epiphany, other) a bonus. 
  • Working knowledge of customer data warehouses (2+ years SQLserver experience required/TeraData query experience a bonus)
  • BS/BA in related field

 

As a part of Go Daddy's team, you help drive Go Daddy to its next level of domestic and global growth. From Marketing to Finance, PR to HR, our professional staff support and execute a successful business model that allows us to fuel success for countless entrepreneurs and innovators around the world.

Are you ready to GO with us?

When you GO with Go Daddy, you have the opportunity to be part of something special by making a meaningful difference in the lives of our customers. Their success is our success.

Here’s what you need:

  • Passion to contribute to a truly exceptional customer experience, no matter your job title
  • Understanding that innovation and creativity is a part of what we do every day
  • Agility and action orientation – we move at the speed of tech
  • Understanding of the privilege and obligation of being part of a team

Here’s what we’ll provide:

  • A fun, dynamic and challenging work environment
  • Formal and informal opportunities and support for ongoing learning, growth and development
  • Team building activities and recognition
  • Competitive base plus bonus incentive
  • 100% employer-paid medical, dental, and insurance coverage for all benefit-eligible Go Daddy employees
  • Three weeks paid vacation your first year of employment

Go Daddy has been recognized because of its outstanding benefits, compensation, unique perks, diversity and company camaraderie. Go Daddy was awarded the 2011 and 2012 Alfred P. Sloan Award for Business Excellence in Workplace Flexibility Honoree - Arizona, Iowa & Denver. Go Daddy is the #1 IT Company on Inc. Magazine's inaugural Hire Power list of job creators.

Go Daddy’s philanthropic work supports a wide variety of charitable and community organizations dedicated to causes including women and children, domestic violence, child abuse, teenage homelessness, animal shelters and more. Visit www.GoDaddyCares.com for more information.

Go Daddy is proud to be an equal opportunity employer.

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