Sr. Manager, Search Marketing

New York, NY

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Job Description

Fab exists for one simple reason: To make you smile! It's more than just a tagline. It's the way we work. 

Fab is the place to discover the most exciting things for your life. Our modern, urban-inspired products allow everyone to design their lives and express their personal sense of style. Always unique, well-designed, and of the highest quality. At Fab, our employees are just as unique as our products! We are always looking for super smart, innovative, and of course quirky, individuals to join our expanding global team. 

Fab is seeking a Sr. Manager, Search Marketing.  This person will be a key member of the Marketing team, reporting to the SVP, Marketing.

The Sr. Manager, SEM will own Fab’s search marketing program in the United States, developing the channel to become a primary source of high lifetime value customers.  Scope of responsibility will include all search-related advertising efforts including text, contextual and product listing ads.

She/he should have deep operational experience in search marketing, with a track record of growing a large and profitable search marketing program for a consumer retail or e-commerce business. 

We are looking for a roll-up-your-sleeves operator, who thrives in detail and analysis and strives for continuous improvement.  The successful candidate will have direct, hands-on experience developing and running a search marketing campaign rather than having managed a campaign indirectly through an agency or outsourced relationship.

This is a high visibility role with the opportunity to have a direct and immediate impact on the business.

RESPONSIBILITIES:

  • Own Fab’s search marketing program in the US.
  • Rapidly grow channel to become a primary source of high lifetime value customers.
  • Develop, structure and implement campaign strategy, ad copy, keyword lists, and bid optimization.
  • Maximize channel ROI, ensuring acquired customers meet objectives for purchases within key categories.
  • Collaborate with internal development, creative and merchandising teams to produce campaigns and landing pages.
  • Effectively communicate the Fab brand and product portfolio across campaigns and creative.
  • Own and improve internal landing page tools and testing capabilities.

 

Skills/Requirements

  • Expert knowledge of search marketing with 3+ years hands-on experience leading search marketing for a consumer retail or e-commerce business.
  • Expert user of Google AdWords and Google Analytics.
  • Demonstrated success in structuring and scaling a search marketing program to record revenue and profitability.
  • Highly analytical, with deep understanding of cohort analysis and customer acquisition metrics including LTV, CPA, ROI, ROAS.
  • Extensive experience with landing page development and best practices.
  • Extensive experience with A/B and multivariate testing.
  • Excellent copywriting skills.
  • Excellent communication and presentation skills.

 

As if working at the fastest growing e-commerce company worldwide wasn’t enough, we offer an array of awesome benefits:

  • Fab pays 100% of the premium cost for employees and 80% of the premium cost for any dependents (including spouses, partners, children)
  • We offer commuter, 401(k) and FSA plans
  • Stock options
  • Lunch everyday (yay!) 
  • Snacks, snacks, snacks!
  • Vacation is unlimited. Sick time is taken as needed.
  • Employee discount
  • The ability to be your self, and dress as you are comfortable!

 

Work 

Fab offers a great work environment, free catered lunch every day, employee discounts and the ability to be part of a fast growing global company. We aren't stuffy at Fab, and we hope you aren't either. We encourage you to wear what you want, and become what you want to be. At Fab you will experience:

  • The chance to work with a pioneering and exciting eCommerce company
  • Competitive pay and employee benefits package
  • Work with a dynamic international team
  • Ability to develop your self and your career

 

Does this description fit your profile? Are you interested in the job? Then we are looking forward to receiving your application by clicking the apply-button.

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Read about us in Forbes and Handelsblatt.

Fab. Smiles. Guaranteed.

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