Marketing Specialist

Columbia, MD

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Job Description

Eurotech delivers superior technological solutions that are changing how computers are used in the Industrial, Medical, Transportation, and Defense sectors.

 

We are searching for a dynamic Marketing Specialist to join our team and play an important role in delivering marketing programs to support the sales growth and expansion of company products and services.

 

Primary Duties:

  • Develop and execute marketing programs to promote the company's brand and enable sales success through established product marketing and launch strategies.
  • Perform product and market research and analysis as required.
  • Collaborate with Marketing Communications and Public Relations to craft product messages for press and industry analysts.
  • Become in-region product expert on assigned products to support global product marketing efforts, including product launch and go to market programs.
  • Schedule and present online webinars and act as facilitator for webinar events and training sessions.
  • Take lead role on assigned industry tradeshows and events, manage external relationships with event vendors, select vendors and negotiate contracts, report metrics of event activities, contribute to development of annual marketing plan.
  • Act as point of contact for specific partner contacts to support go to market and sales activities.
  • Measure success of various marketing campaigns by gathering metrics, analyzing results, and recommending adjustments.
  • Provide design and direction for collateral, web, product packaging, direct email, and other visual communications media for the company.
  • Develop and track budgets for marketing programs.

 

Qualifications:

  • 3 or more years of related marketing experience.
  • Prior experience working for a high technology company is a strong plus.
  • Excellent communication skills (verbal, written, and presentation) are required.
  • Proficiency with MS Word, PowerPoint and Excel.
  • Familiarity with a CRM (i.e. Salesforce) and email marketing system (i.e. Exact Target or Constant Contact) is desirable.
  • Available for travel to occasional trade shows.

 

Education:   Bachelor’s degree in marketing or business preferred.

 

Compensation and Benefits:  Eurotech offers a competitive salary and full-time benefits package that includes medical, dental, disability and life insurance, paid vacation, personal days, and holidays, tuition assistance, and 401K.

 

Eurotech is an Affirmative Action and Equal Opportunity Employer, M/F/D/V.

For more information about Eurotech, visit www.eurotech-inc.com.





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